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TikTok Is Making the Case For Dressing Like Ralph Lauren’s Polo Bear

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Gen Z Says is a bimonthly column chronicling the latest trends in the fashion and beauty space through the lens of Who What Wear’s own Gen Z editors. Expect a download on the upcoming class of tastemakers, emerging designers, and shopping and style choices straight from the generation setting the trends.

I’ve seen quite a few stylish figures make the rounds on TikTok, from celebrities like Bella Hadid and Jennifer Lawrence to creators like Mandy Lee and Wisdom Kaye. But the algorithm’s latest fascination, however, caught me by surprise. It’s not an A-lister wearing head-to-toe The Row or an influencer wearing trending brands like Sandy Liang or Ganni—it’s Ralph Lauren’s iconic polo bear. Yes, the little polo bear that’s been plastered on sweaters, socks, and hats since the ’90s and is always wearing a layered ensemble that can only be described as cool prep.