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The Adidas SL 72 Is the Viral Sneaker Style Already Taking Over

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Just as our love for Adidas’s popular Samba sneakers was starting to peak, a sneaker style has emerged, and it threatens to knock Sambas off their throne. Meet the Adidas SL 72, a new edition of a classic ’70s style that’s getting a lot of attention and buzz right now. From celebrities like Bella Hadid, Suki Waterhouse, and Alexa Chung to our social feeds, the sneakers are popping up everywhere we look.

Defined by jagged soles and suede uppers, the retro sneakers come in a range of enticing color options, including the popular burgundy-and-butter-yellow pair that’s a favorite of Hadid. Fans of the SL 72 hardly shy away from bright color combinations like acid yellow and grass green that remind us of retro athleticwear.