I Live on the Upper East Side—These Fashion Items Are Viral Around Here


Curious what women are wearing on New York’s Upper East Side? While there may be no exact outfit everyone is suddenly matching in, there’s definitely a rotation of It items (including both classic pieces and trendier picks) that I see on the streets on a very regular basis. From designer shoes to chic-yet-functional bags to classic and fun jewelry, these items are all over, but the women in my neighborhood are making them their own by way of unique and inspiring styling.

To make this list, I spent a few days really paying close attention to my surroundings, and after deciding between some close contenders, I was able to narrow it down to a top 10. To see what made the cut and, of course, shop each piece you see along the way, simply keep scrolling.

1. Hermès Picotin Bag

While I see a lot of Hermès bags on a daily basis, the Picotin feels like the more popular choice for “everyday” wear thanks to its cool and casual vibe.

2. Alaïa Flats

@nlmarilyn Alaïa flats outfit

You know the ladies of uptown had to hop on the Mary Jane flats train, and the Alaïa iterations have proven extremely popular.

3. Jenni Kayne Cooper Cardigan

@daniellejinadu casual outfit cardigan

Now that I own one myself, I totally understand the hype around this perfect cardigan.

4. New Balance Sneakers

@tia_dewitt casual outfit New Balance

Whether they’re heading to the gym or dressed down for school drop-off, the neighborhood ladies are favoring the high socks and New Balance combo.

5. Celine Triomphe Sunglasses

@slipintostyle casual outfit

I probably see five people wearing these oval-shaped shades a day, and honestly, it’s making me really want to buy them.

6. Cartier Love Bracelet

@kitkeenan Cartier Love bracelet

Both as a single and in stacks, the Cartier Love Bracelet is a staple that its wearers never take off.

7. Chanel 22 Bag

@fakerstrom casual outfit

Another functional, everyday bag I see all the time is Chanel’s (relatively) newer hobo style in a range of sizes.

8. Roxanne Assoulin Puffy Heart Necklace

@stylewithsoco casual outfit NYC

Word on the street is that all of the UES moms are scrambling to get their hands on this adorable and on-trend statement necklace.

9. Khaite Belt

@erinoffduty casual outfit Khaite belt

While the Benny is a favorite, my eagle eyes spot all styles of Khaite belts on a daily basis.

10. Adidas Sambas

@hannahlewisstylist casual outfit NYC Adidas Sambas

Of course, even the Upper East Siders are not immune to the allure of Adidas’s universally viral Sambas!

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