I Just Tried a Full Face of Ilia Beauty—These Are the Products I’d Actually Buy Again


(Image credit: Who What Wear UK)

If you were to ask a group of beauty editors to name their favourite dewy foundation, I’d be willing to bet that many would say Ilia’s Super Serum Skin Tint. It’s no ordinary skin tint—Ilia has mastered the ultimate formula that combines skincare ingredients with lightweight ‘your skin, but better’ coverage which has everyone who tries it (including me) hooked. I’m now on my third bottle and don’t ever intend to stop using it.

Ilia’s founder, Sasha Plavsic, developed the brand after questioning the ingredients in her lip balm. There were limited ‘natural’ makeup brands around, and the ones that were limited by performance, shade range and packaging, which led to her building the brand. Across all of the Ilia’s products you’ll find the fusion of natural and synthetic ingredients (“Not every natural ingredient is good for the skin, nor is every synthetic bad,” Plavsic says), coupled with extensive shade ranges and very chic packaging. It’s vegan and cruelty-free, as well as being sustainably conscious, too.

Seeing as I count the skin tint amongst my all-time favourite products, it only felt right to explore more of Ilia’s best makeup icons. I tried some of the Ilia’s best-sellers, as well as it’s unsung heroes, and I’ve shared my honest thoughts below. Scroll ahead my my verdict on the best Ilia makeup products that are worth your attention and money.

The Best Ilia Beauty Products

Flat lay picture of Ilia makeup samples on textured background

(Image credit: @eleanorvousden for Who What Wear UK)

1. Ilia Super Serum Skin Tint SPF 30

Eleanor wearing a full face of Ilia makeup wearing a green top

(Image credit: @eleanorvousden for Who What Wear UK)

2. Ilia Skin Rewind Complexion Stick

3. Ilia Limitless Mascara

4. Ilia Multistick

5. Ilia True Skin Serum Concealer

6. Ilia Liquid Powder Eye Tint

7. Ilia Color Haze

8. Ilia In Full Micro-Tip Brow Pencil

9. Ilia In Frame Brow Gel

10. Ilia The Base Face Milk

11. Ilia C Beyond Triple Serum SPF 30

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